I don’t even know where to begin—5,000 orders?! That number still doesn’t feel real. I had to double-check just to make sure I wasn’t seeing things. And on top of that, Spring Bundles sold out, matching the same amount of sales as our Winter Collection pre-orders launch! WHAT?!
This milestone is one I never could have imagined experiencing. It wasn’t too long ago that I was making my very first candles, wondering if anyone would even buy one. Fast forward to today, and here we are—5,000 orders later, with an incredible community that continues to support, encourage, and celebrate every step of the way with me.
A Huge Thank You!
Seriously, thank you. Whether you’ve been here since the beginning or just placed your first order, you are part of this journey. Every purchase, every comment, every time you’ve shared my business with a friend—it all adds up to something truly special.
I see your names pop up in my orders, I recognize my regulars, and I genuinely get excited seeing familiar (and new!) names come through. You are the reason Illuminate Apothecary continues to grow, and I’m endlessly grateful for it.
Spring Bundles = SOLD OUT! 🌸
This collection was one of my favorites to create, and seeing it sell out just like the Winter Collection is beyond exciting. That means the exact same number of Spring Bundles were sold as Winter Bundles. I don’t know if we’re making this a tradition, but I love how this community keeps showing up for these launches. Obviously I will need to increase the number of bundles available for future collections!
For those who grabbed a bundle, I hope you love the scents as much as I do. The notes in this collection were meant to capture that feeling of renewal, fresh starts, and springtime energy—and now they’ll be in homes all across the country. That’s wild to think about!
PACKING BUNDLES: Today on TikTok at 5PM & 8PM EST (4pm/7pm CST).
Wax Melt Bundles Are Here!
Since our amazing community sold me out of the candle bundles, I’ve gone ahead opened up Wax Melt Bundles starting today—a little early before launch day! These bundles include all 7 spring wax melts, the signed To the Moon book, and the themed sticker for $78 + $10 shipping. This bundle is a fantastic way to enjoy the full range of spring fragrances while immersing yourself in the story of To the Moon.
What’s Next?
The Spring Collection officially launches this Friday, February 7th at 12PM EST / 11 CST. If you missed out on a candle bundle, you can still grab the wax melt bundle today, or individual candles, wax melts, room sprays, or the book when the collection goes live!
A Walk Down Memory Lane…
Since we’re celebrating a milestone, I thought it would be fun to take a moment to reflect.
If you’ve been here a while, do you remember when you placed your first order with me? What scent did you pick? Maybe you found me through TikTok Lives and got hooked from there?
I’d love for you to share in the comments! Let’s reminisce together.
Again, from the bottom of my heart—thank you. Here’s to the next 5,000!
My first candle I purchased was Allurring Amber. I am obsessed with candles and am so thankful Jonathan makes 100% soy wax candles that don’t cause migraines like paraffin ones would cause. I love the new spring scents. Thank you for all your hard work producing the best candles, wax melts and room sprays.
I discovered IA, via TikTok, during the past Winter Collection frenzy. Fraser Fir or any scents similar to it are usually sold out in other candle stores. Lo and behold, I was able to purchase a couple of IA's Fraser Fir candles and room sprays in addition to other scents from the Winter Collection.
When I work from home, I usually have one of the candles burning on and off during my workday. I'm unfortunately going back to working in the office 5 days a week so I will be bringing plenty of room sprays as part of my aroma therapy regimen since I can't have candles or any heating elements for wax melts.
I've got plenty of room sprays…
I discovered Illuminate Apothecary in November 2024 through their Christmas Home and Frasier Fir scent profiles. After falling in love with these fragrances, I explored their wax melts and was amazed by the quality. Now, after busy workdays, I find comfort in watching the lives, connecting with the community, and understanding the purpose and vision behind Illuminate Apothecary. My favorite experience was special ordering Smoky Mountain this fall and sharing it with my loved ones and employees during the holidays—it brought me joy to introduce them to one of my favorite shops!
Happy 5000! 🎉 I stumbled into one of your TikTok lives in November 2024 and was so drawn in by the relaxing vibes. Upon reading the glowing testimonies in the chat, I placed my first order immediately - Vanilla Cedar and Cozy Blanket. I’ve since purchased several more and have loved each one. Your scents are amazing. Fresh, subtle but present, and no headaches! So happy to have discovered IA and this community.